South Ocean Realty · Deal Analysis Desk

Six ways to make money on a property — and the one number that decides each.

Every strategy below is a different answer to the same question: what is this worth to me, and what may I pay for it? They differ in the arithmetic, and the arithmetic is what the calculator does.

If you already know which one you are running, jump straight to it. If you don't, the table is the short version.

Own it, rent it, keep it for years
Buy & Hold
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Buy it, fix it, sell it within a year
Flip
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Fix it, refinance, keep it, get your cash back out
BRRRR
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Know the return you need, and want to know what you may pay
Reverse Offer
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Keep it for years, then sell — and want to know what the whole thing made
Hold & Exit
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Buy an operating business or commercial building
Business Acquisition
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Strategy one

Buy & Hold

You buy a property, rent it out, and keep it. The rent covers the mortgage and the running costs; whatever is left over each month is yours, and the tenant slowly pays down the loan on your behalf. It is the slowest of these strategies and the one with the fewest ways to go badly wrong.

Who it suits

People with patience and a reserve fund. The returns arrive monthly and are unspectacular; the wealth arrives over a decade through loan paydown and rent growth. A vacancy or a roof will hurt, so it suits someone who can absorb a bad quarter without selling.

The math that decides it

Everything starts with net operating income — the rent, minus everything except the mortgage.

Gross rent $3,100/mo ×12 = $37,200 − Vacancy (5%) − $1,860 ────────── = Effective gross income $35,340 − Taxes, insurance, HOA − Repairs, management, reserves − $12,000 ────────── = Net operating income (NOI) $23,340

The mortgage is deliberately not in this list. NOI describes the property, not your financing — which is what makes it comparable between two houses bought on different terms.

From NOI, four numbers follow, and each answers a different question.

Cap rate = NOI ÷ price Cash-on-cash = cash flow ÷ cash invested DSCR = NOI ÷ annual debt service Break-even = (opex + debt) ÷ gross rent

Cap rate is what the property yields with no loan. Cash-on-cash is what your money earns. DSCR is what a lender checks before funding it. Break-even is how much vacancy it survives before it costs you money.

What to watch

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Strategy two

Flip

You buy something that needs work, do the work, and sell it — usually inside six to twelve months. There is no rent and no tenant. The entire return is the gap between what you are all-in for and what it sells for, and every week you hold it that gap gets smaller.

Who it suits

People who can price renovation work accurately and are not guessing at the resale. It rewards speed and contractor relationships, and punishes optimism about both. Unlike a rental, a flip that goes wrong does not quietly cost you a little each month — it costs you the whole margin.

The math that decides it

A flip is priced backwards from the resale value, not forwards from the asking price. Start with the after-repair value, subtract what you want to make and what it costs to get there, and what remains is the most you may pay.

ARV (after repair value) $385,000 × Rule (commonly 70%) × 0.70 ────────── $269,500 − Repairs − $62,000 ────────── = Maximum allowable offer (MAO) $207,500

The rule percentage is not a law of nature. 70% is the common one; a light cosmetic job in a strong market might work at 80%, and a heavy rebuild might need 65%. The percentage is where your profit, your holding costs and your margin for error all live.

Then the actual deal is checked against total project cost, which is a longer list than most people expect.

Purchase price + repairs + purchase closing costs + loan points on every loan + holding costs × months ───────────────────────────── = Total project cost Sale price − commission − resale closing costs ───────────────────────────── = Net proceeds − project cost = Profit

Holding costs are the line people forget: taxes, insurance, utilities and loan interest, charged every month you own it.

What to watch

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Strategy three

BRRRR

Buy, Rehab, Rent, Refinance, Repeat. It is a flip that you keep. You do the same renovation, but instead of selling you refinance against the new, higher value, pull most of your cash back out, and rent the property. The cash comes back; the property stays.

Who it suits

People building a portfolio rather than an income. The appeal is that one pot of cash can buy several properties in sequence instead of one. The risk is that it depends on an appraisal you do not control and a refinance rate you cannot lock at the start.

The math that decides it

The whole strategy turns on one figure: how much of your cash the refinance gives back.

ARV $385,000 × Refinance LTV (commonly 70–75%) × 0.75 ────────── = New loan $288,750 − Pay off purchase + rehab loans − $250,000 − Refinance closing costs and points − $6,500 ────────── = Cash back to you $32,250 Cash originally in $46,000 − cash back $32,250 ────────── = Cash left in the deal $13,750

"Cash left in" is the number that matters, and it is what every subsequent return is measured against. A BRRRR where nothing is left in produces an undefined cash-on-cash return — which reads as infinite and means only that you got all your money back.

Once refinanced it is a rental, and it has to survive the buy-and-hold tests on the new loan — which is larger than the one it started with.

What to watch

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Strategy four

Reverse Offer

Not a strategy for owning a property so much as a discipline for buying one. Instead of asking "is this price good?", you state the return you require and let the arithmetic tell you the highest price that delivers it. Everything above that number is someone else's deal.

Who it suits

Anyone who negotiates. Its real value is that it converts a feeling — this seems expensive — into a specific figure you can defend in a conversation, and a specific point at which you stop.

The math that decides it

It runs the other calculations in reverse. Fix the return, solve for price.

Target cash-on-cash 8% NOI $23,340 Down payment 25% Rate and term 6.75% / 30yr ↓ solve for the price that produces 8% = Maximum offer

The flip version of the same idea is the MAO formula above. Same principle, different target: there the constraint is a profit margin, here it is a yield.

What to watch

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Strategy five

Business & Commercial Acquisition

Buying a self-storage facility, a small apartment building, a retail strip or an operating business. The arithmetic is the same shape as a rental — income, minus expenses, equals NOI, divided by price, equals cap rate — but two things differ, and they matter.

Who it suits

People comfortable reading an operating statement. Residential value is anchored to what the house next door sold for; commercial value is anchored almost entirely to the income, which means improving the income improves the value directly — and that is both the opportunity and the risk.

What is different

Value follows income, not comparables. If you raise NOI by $10,000 in a market that prices at a 7% cap, you have created roughly $143,000 of value. The same works in reverse when a tenant leaves.

Value = NOI ÷ cap rate $61,000 ÷ 7.0% = $ 871,400 $71,000 ÷ 7.0% = $1,014,300 ← +$10k NOI $61,000 ÷ 8.0% = $ 762,500 ← cap moved

Both rows move the value by roughly $143,000 and $109,000. Only the first one is something you control.

Owner labour is not free. If the seller runs the business themselves, their unpaid work is quietly inflating the profit. Whatever it costs to replace them has to come out before the income is comparable to a passive investment.

What to watch

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Strategy six

Hold & Exit

Not a separate way to buy — a way to measure. Every other number on this page describes the first twelve months. Cap rate, cash-on-cash and DSCR are all year-one figures, and none of them answers the question people actually care about: if I buy this, keep it five years and sell it, what did I make?

Who it suits

Anyone choosing between things. A flip returning 25% in six months and a rental returning 40% over ten years are not comparable until you account for time, and this is the only calculation on this page that does.

The math that decides it

Three streams, added together and measured against what went in.

Cumulative cash flow + Net proceeds at sale − Cash originally invested ──────────────────────────── = Total profit Net proceeds = sale price − selling costs − loan balance remaining

The loan balance matters more than people expect. Every payment across the hold has been quietly paying it down, and that paydown is money the tenant made for you.

From those, two figures do the comparing.

Equity multiple = returned ÷ invested 1.74× = you got your money back and 74% again IRR = the annual rate that makes money out and money back balance, with timing

The multiple ignores time entirely; IRR is almost entirely about it. Read them together — a 3.0× multiple over twenty years is a worse annual return than 1.7× over five.

What to watch

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Reference

The metrics, in one place

These appear across several strategies and mean the same thing in each.

Net operating income (NOI)
Rent and other income, minus vacancy and every operating expense — but before the mortgage. Excluding financing is what lets you compare two properties bought on different terms.
Cap rate
NOI divided by price. What the property yields with no loan at all. Useful for comparing properties; useless for comparing your return, because it ignores how you paid.
Cash-on-cash return
Annual cash flow after the mortgage, divided by the cash you actually put in. This is the one that describes your money rather than the building's.
DSCR
Debt service coverage ratio: NOI divided by annual mortgage payments. Above 1.00 the property covers its own loan; below 1.00 you do. Lenders on investment property commonly want 1.20 or higher.
Break-even ratio
Operating expenses plus debt service, as a percentage of gross rent. At 85%, income can fall 15% before the property costs you money. The lower it is, the more vacancy it absorbs.
Loan constant
Annual debt service divided by the loan balance — the real annual cost of the borrowing, principal included. If it exceeds the cap rate, borrowing lowers your return rather than raising it.
ARV
After repair value: what the property is worth once the work is finished. It should come from comparable finished sales, and it is the single figure a flip or BRRRR is most sensitive to.
Total project cost
Everything: purchase, repairs, both sets of closing costs, points on every loan, and holding costs multiplied by the number of months. Profit is measured against this, not against the purchase price.

What the calculator does not do

Cap rate, cash-on-cash and DSCR are single-year measures — they describe the first twelve months and nothing after. The Hold & Exit calculator answers the longer question, but only on the assumptions you give it, and appreciation is a guess however confidently it is typed.

Nothing here computes tax. Depreciation, depreciation recapture, capital gains and 1031 exchanges materially change the real return on every strategy above, and they depend on your circumstances. That is a conversation with a CPA, not a calculator.

Property tax and closing cost figures in the app are state-level averages, not parcel-level numbers. Confirm them with the county property appraiser and the closing agent before making an offer.

Run your own numbers

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